Cookies Policy

At Softaki, we use cookies and similar technologies to enhance your experience on our website, analyze our traffic, and personalize content and advertising. This policy explains what cookies are, how we use them, and how you can manage your preferences.

Cookies are small text files stored on your browser or device when you visit a website. They allow the website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period, so you don't have to re-enter them each time you return to the site or navigate from one page to another.

We use both first-party cookies (set by Softaki) and third-party cookies (set by external services). The types of cookies we use include:

• Strictly Necessary Cookies: These cookies are essential for our website to function and cannot be disabled in our systems. They are generally set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling out forms.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by external service providers whose services we have added to our pages.
• Targeting/Advertising Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.

Softaki uses the following third-party tools and services that may set their own cookies on your browser:

• Hotjar: We use Hotjar to better understand our users' needs and optimize our service. Hotjar is a technology service that helps us understand our users' experience (e.g., how much time they spend on which pages, which links they click on, what users do and don't like, etc.). This enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices.
• Google Analytics: We use Google Analytics to collect information about how visitors use our site. This information is used to compile reports and help us improve the site. Cookies collect information anonymously, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.
• LinkedIn Insight Tag: We use the LinkedIn Insight Tag for conversion tracking, retargeting, and detailed insights into members interacting with our ads. This allows us to analyze the effectiveness of our LinkedIn campaigns and display more relevant ads to users.
• Meta Pixel (Facebook Pixel): The Meta Pixel allows us to measure, optimize, and build audiences for our advertising campaigns on Facebook and Instagram. It helps us understand how users interact with our site after seeing a Meta ad and enables us to deliver personalized content and ads.
• Other tools: We may occasionally integrate other analytics, marketing, or functionality tools that also use cookies. We will keep this policy updated to reflect any significant changes.

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in our Cookie Preference Center (if available on our website).

• Additionally, most web browsers allow you to control most cookies through browser settings. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it or not.
• You can also set your browser to reject all cookies or only third-party cookies.
• Please note that if you disable cookies, some parts of our website may not function properly or may not be available.

We may update this Cookie Policy from time to time. We encourage you to review this page periodically for the latest information on our cookie practices. Changes will be effective as soon as they are posted on this page.

If you have any questions about our Cookie Policy, you can contact us at contacto@softaki.com